A mix of strategic and tactical articles on all things sales and marketing, as well as personal thoughts on anything under the sun.
Blog RSS Feed → https://www.robertjelenic.com/blog/index.xml
∙ 8 min
I explore some problems within the Salesforce data model - specifically Leads, and how to address the issue in B2B enterprise marketing.
∙ 7 min
To gate or not to gate: that is the quesiton. Content marketers struggle with this because of the website frameworks we’re used to. There’s a better way.
∙ 5 min
My thoughts on the incarnation of 80/20 in the business world and its hidden negative effects
∙ 6 min
I walk you through two sales/marketing use-cases that Outreach handles impressively. They’re not so obvious in their own marketing
∙ 5 min
An article explaining how to cleverly use Cloudinary to produce OG and X preview images
∙ 8 min
It’s easy to trip up on some structural mistakes when forming your target list in whatever system you’re using. Here is my experience on how to leverage best practices and avoid them.
∙ 9 min
Account-based marketing programs depend wholly on a clean, logical and up-to-date target list of accounts. Building and maintaining this is easier said than done.
∙ 8 min ∙ Deutsch
After researching how to implement language switching on multilingual websites and building my own flow, I share my thoughts and what I learned.
∙ 4 min ∙ Deutsch
McKinsey crossed a line that cut into my life deeply. I’m bidding them farewell.
∙ 6 min ∙ Deutsch
Words and consistency of usage matter. Here’s a lightweight method to start managing your enterprise terminology to make your content better.
∙ 6 min ∙ Deutsch
N26’s mission is to make banking the world loves. They’ve almost gotten it right, but there’s a critical problem with the experience.
∙ 6 min ∙ Deutsch
Using Notion to rapidly build website content hierarchies and the content itself is proving to be highly effective for me. I share my experiences so far.
∙ 5 min ∙ Deutsch
The story of how we moved from London to Berlin during the Covid-19 pandemic.
∙ 3 min ∙ Deutsch
Thoughts on the conflation of information archicture and sitemaps
∙ 7 min ∙ Deutsch
After bouncing around between note-taking apps, I decided to build by own setup with readily-availible tools.
∙ 3 min ∙ Deutsch
Learn which toolset I used to build this site and how you can do it too.
∙ 8 min ∙ Deutsch
I got sick of being locked into one photo app or another photo app so built a independent setup.
∙ 7 min ∙ Deutsch
I documented some non-trivial lessons I’ve learned along the way of using password managers when running a marketing team.